Privacy policy

Privacy Policy
Last updated: May 26, 2025

This Privacy Policy describes how WildFire (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Information We Collect Directly from You

Information you directly submit through our Services may include:

  • Contact details including your name, address, phone number, and email

  • Order information including billing and shipping address, payment confirmation, and contact details

  • Account information including username, password, and security credentials

  • Shopping information such as viewed items, saved preferences, loyalty points, reviews, referrals, gift cards, and purchases

  • Customer support information contained in communications you send to us

Some features of the Services may require you to provide certain information about yourself. You may choose not to provide this information, but doing so may limit your use of some features.

Information We Collect About Your Usage

We may automatically collect information about your interactions with the Services ("Usage Data") through cookies, pixels, and similar technologies. Usage Data may include:

  • Device and browser information

  • Network connection and IP address

  • Data regarding your interactions with the Site

Information We Obtain from Third Parties

We may obtain information from third parties, such as:

  • Vendors and service providers who collect information on our behalf (e.g., IT, payment processing, customer support, analytics)

  • Payment processors to handle payments and fulfill orders

  • Online tracking partners using technologies like pixels, web beacons, SDKs, and cookies

Any third-party information will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

  • Providing Products and Services: To process payments, fulfill orders, manage your account, and facilitate returns or exchanges.

  • Marketing and Advertising: To send promotional communications and tailor advertising to your interests.

  • Security and Fraud Prevention: To detect and respond to fraudulent or malicious activity.

  • Service Improvement and Support: To respond to inquiries, provide support, and enhance your experience.

Cookies

We use cookies to:

  • Improve and optimize our Site and Services

  • Remember your preferences and activity

  • Perform analytics and personalize your experience

You can manage cookies through your browser settings. Blocking cookies may affect site functionality.

Our Site is not designed to respond to “do not track” signals. To learn more about these signals, visit http://www.allaboutdnt.com.

How We Disclose Personal Information

We may share your personal information in the following ways:

  • With vendors who perform services on our behalf (e.g., IT, payment, fulfillment, customer support, analytics)

  • With business or marketing partners

  • When you direct or consent to our disclosure

  • Within our corporate group, for operational purposes

  • As part of a business transaction, legal obligation, or to protect our rights

In the last 12 months, we may have disclosed the following categories of information:

CategoryCategories of RecipientsIdentifiers and account/order informationVendors, marketing partners, affiliatesCommercial data (e.g., order history)Vendors, marketing partnersUsage data (e.g., IP address, browsing activity)Vendors, analytics providersGeolocation dataVendors, analytics providers

We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.

Third Party Websites and Links

Our Site may link to third-party websites. We are not responsible for their privacy practices. You should review their policies before submitting personal information. Public content shared on third-party platforms may be visible to others.

Children’s Data

We do not knowingly collect personal information from children. If you believe your child has submitted information, contact us to request deletion.

Security and Retention of Your Information

No method of transmission or storage is completely secure. Do not send sensitive information through insecure channels.

We retain your information as long as necessary for account maintenance, service delivery, legal compliance, dispute resolution, or contract enforcement.

Your Rights

Depending on your location, you may have rights such as:

  • Access / Know what data we hold

  • Deletion of your personal information

  • Correction of inaccuracies

  • Data portability

  • Restriction or objection to processing

  • Withdrawal of consent

  • Appeal of denied requests

You can manage communications or exercise rights via our Site or by contacting us.

We may need to verify your identity before processing requests. You may designate an authorized agent with proof of authorization. We respond as required by law.

Complaints

If you have a complaint, contact us using the information below. If unsatisfied with our response, you may appeal or contact your local data protection authority.

International Users

We may process your information outside your country. If applicable, data transfers will use legally recognized mechanisms like Standard Contractual Clauses or equivalents.